Explore the eBook: Applied Business Analytics for the Rest of Us

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FOR CITATION:

Berumen, A. (2025). Applied business analytics for the rest of us. Pepperdine University, Graziadio Business School. Retrieved from https://ladataanalytics.com

NOTE: THE CURRENT, FREE VERSION IS A DRAFT. THE FINAL VERSION WILL BE OFFERED AND PUBLISHED ON THE GOOGLE PLAY STORE IN THE SUMMER OF 2025.

YouTube Playlist for chapters/modules:

Playlist

Slides & FileS:

About The Author:

Dr. Alfonso Berumen has over 15 years of experience in consulting where he has provided data-driven economic, statistical, and analytical support to law firms, Fortune 500 companies, government agencies, and private companies operating in a wide range of industries. He is currently an Academic Affiliate with Libra Analytics and full-time Practitioner of Decision Sciences at the Graziadio Business School at Pepperdine University. His teaching and research interests include Business Analytics and Business Intelligence.

He holds a Doctorate in Business Administration from Pepperdine University, Masters in Predictive Analytics from Northwestern University, Masters in Business Administration from the University of California, Irvine and a Bachelor of Arts in Economics from Occidental College.